Find words that have been written or spoken by someone else. You can gather these words from a variety of means – interviews, journals, archives, eavesdropping. Your subject may be a friend, stranger, alive or dead. Select your five favourite examples and create five images that do justice to the essence of those words.
You may choose to present your images with or without the original words. Either way, make sure that the images are working hard to tell a story. If you decide to include the words, ensure that they add to the meaning rather than describing the image or shutting it down. Try to keep your image-and-text combinations consistent – perhaps they are all overheard conversations on a bus or all come from an old newspaper report. Keep them part of a story.
Consider different ways of presenting the words. Audio or video might lend itself well to this kind of work, or a projection of images using voice-over. Experiment.
Inspiration
The inspiration for this series came from having recently seen the official video for a song that I’d heard playing in a cafe. The song is called ‘Let it Happen’, by an Australian band called Tame Impala. The song is about how some things just have to be accepted when there is no point in resisting anymore and it resonated with me because of the challenges of leaving work earlier in the year. We’ve already seen how art is open to interpretation, but the same is also true of music. Everything from the use of language to the singer’s inflections help set the mood and tell a story. How we interact with the story is up to us. I was surprised when I saw the video for the track, which depicts a stressed businessman running for a plane. On arriving in the airport, he collapses with what appears to a heart attack and is attended to by someone from the airline. However, he finds himself moving from one place to another, eventually ending up on a plane where all of the other passengers appear to be asleep. He hallucinates for a short while before the plane loses cabin pressure and his seat is sucked out into the sky. We then begin to see that he’s actually still in the airport with the staff desperately trying to revive him and it soon becomes clear that he’s died and the plane, falling chair etc is all part of moving into the afterlife. With the video and lyrics together, the song takes on a more sinister meaning that death we must accept, we must ‘let it happen’.
I wanted to play around with this song and its video by taking some of the lyrics, the corresponding frames from the video and putting them with my own photographs to try to tell the story. My images would be very different but contain enough contextual elements to be able to be read as a series with the stills from the video. The text would connect both together.
The Video
The full video for the track can be seen at this address:
The Images & Text










Reflection
With this exercise, I tried to tell one story with two very different sets of images, distinguished by their different aspect ratios. The frame grabs from the official music video are in a cinematic 16:9 format, where my images are 8×10. In order to understand whether my images worked as part of the combined series, I deliberately mixed up the sequence so that it didn’t look in any way linear. Does it work?
My images were shot around the area of Birstall, near where my wife grew up. The town has been consumed into the wider Kirklees district over the years and suffers from the same sort of socioeconomic hardship that is common in the former textile area of West Yorkshire. That’s not to say that there aren’t businesses or people thriving here, though. The town has a unique identity with some interesting aspects to it. I wanted to combine the sense of preconception about the area with the fantastical idea of the final flight to the afterlife in the music video. I used the lyrics from the song as relay text for my photographs and as ‘time markers’ for the frame grabs, i.e. what’s being sung when that frame appears. My photographs include metaphors for the sentiments in the lyrics, e,g. the tiny advert for Birstall in Bloom being dwarfed by the supermarket livery. There are also more obvious connections such as the angel wings in the ice-cream parlour window. In answer to my question, I think the images do work when complemented by the text because without the lyrics, the series makes no sense. I believe that if I wanted to expand a series just about Birstall, I would definitely benefit from some relay text to help put them into context. The learning from this exercise, and indeed Part 4, is that we can create a series of images without the addition of relay text, e.g Robert Frank’s The Americans[2], which uses the arrangement of iconic messages to establish the ‘story’ (Frank did use anchor text for each image title in the book). However, text is a very powerful way of either raising more questions about a work or helping the viewer create their own narrative within a bounded space. What interested me about this exercise is that the last frame grab from the video happened to be at the moment where one visual faded to another. This is something that video has as part of its construction in order to transition smoothly between shots. I was wondering how a collage of still images would work with the right relay text. This is something I may well explore in the future.
[1] Parker K, 2015, “Tame Impala – Let it Happen (Official Video)”, Image Resource, via YouTube, https://www.youtube.com/watch?v=pFptt7Cargc
[2] Casper J, 2019, “The Americans – Photographs by Robert Frank”, Book Review, LensCulture, https://www.lensculture.com/articles/robert-frank-the-americans







